The Self 'is' Self-Love; the illusion happens when the Self does not see itself as such. Self-Love is the True Nature of the Self. The state of माया 'is' the illusory state; सच्चिदानन्द aka आत्मप्रेम 'is' the Self-state (aka Eigenstate); it always 'is'. What it means is that both God and Life are the Self-Loving Oneness; both are real for they are One. Life is simply the realized dream come true. तत्त्वमसि!